Launching your first campaigns
Learn the basics as we walk you through account setup, keyword planning, and writing your first ads.
GOOGLE ADS TRAINING
Learn to run your own Google Ads.
Build the skills to keep improving.
Your team learns by working on your own Google Ads account, with Alpha guiding the process. We cover account setup, keyword planning, and ad copy through on-site training and regular monthly performance reviews. Along the way, your team learns to read the data, make informed changes, and manage campaigns independently.
WHO WE HELP
Bring Google Ads skills into your business.
Whether you’re new to Google Ads or already running campaigns, we’ll shape the training around your experience and goals. Your company will need to assign someone to learn, practice, and manage the account.
Getting more from existing campaigns
Understand your reports, assess what’s working, and decide what to change next.
Reaching customers overseas
Learn to use Google Search ads to reach international buyers, with a plan built around your target markets.
KICKOFF TRAINING
Start with hands-on training.
Build from there.
The Basic and Advanced plans include two on-site training sessions, about two hours each. For a new account, we start with goals, setup, keywords, and ad copy. If you already run ads, we review your account, check the settings, and focus on the skills your team needs. We work from your current setup; starting over isn’t always necessary.
COACHING OPTIONS
Choose the level of support
your team needs.
Basic
One 60-minute video meeting per month. For teams that can manage day-to-day campaigns and want regular help reviewing results and planning adjustments.
Advanced
Two 60-minute video meetings per month. For teams that want more frequent feedback and help working through practical questions.
Custom
A plan tailored to needs such as multiple markets, multiple accounts, or training across departments. We’ll agree on the scope, meeting schedule, initial review, kickoff work, and fees after assessing your needs.
Both Basic and Advanced require kickoff training and at least one year of coaching. Coaching under these plans cannot be purchased on its own. Training and coaching fees are listed separately in the quote we prepare after discussing your needs.
HOW GOOGLE ADS COACHING WORKS
Make sense of the results.
Know what to work on next.
For both Basic and Advanced, we review your data before each meeting and ask your team to bring questions from their work. Together, we review performance, discuss possible adjustments, and follow up on previous action items. You receive brief notes and an action list after every meeting, plus one performance report each month.
Please bring your questions to the scheduled meetings. We may also answer emails between meetings as availability allows, but email support is not a regular consultation service and has no guaranteed response time.
WORKING TOGETHER
Your account. Your budget. Your team’s skills.
You own the account
Your company owns the Google Ads account. You give Alpha the management access needed to train and coach your team.
You control your ad budget
You pay Google directly for your ads. Our training and coaching fees are separate and are not calculated as a percentage of your ad spend.
Learn why each change matters
We use your performance data to discuss what to change, why, and what to watch afterward. Your team builds the judgment to make its own decisions.
FAQ
Questions before getting started
Do we need any Google Ads experience?
No. As long as your company can assign someone to learn and practice, we’ll start with the basics, guide you through setup, and help your team build experience through ongoing coaching.
Can you help if we’re already running ads?
Yes. Kickoff training starts with a review of your account, settings, and the skills your team needs. You won’t necessarily need to rebuild the account. Both Basic and Advanced still require kickoff training and at least one year of coaching.
What types of ads do you cover?
We focus on Google Search ads: planning keywords, writing ads, and understanding performance. If you need help with other Google Ads formats, we’ll assess those needs separately.
Can you help us reach international customers?
Yes. We’ll review your products, target markets, and website before discussing an advertising and training plan. We currently work in Chinese and English; other languages are assessed separately.
Where do you offer on-site training?
Our standard service area covers Taichung and locations farther north in Taiwan, with travel included. For other locations, we’ll confirm availability and provide a separate quote. Monthly performance reviews are held by video.
Who writes the ad copy?
Your team does, with our guidance. We provide examples and a writing framework, help you identify product strengths and customer needs, then review and refine the drafts together. The goal is for your team to learn how to write its own ads.
YOUR NEXT STEP